Press Releases

October 28, 2009 11:45 AM

DLE and Green Paddy make a business tie-up with support from The CEPD of Taiwan

DLE has agreed with the Green Paddy Animation Studio with making a business tie-up on creating new original Flash movies and also creation for character based contents.
Both DLE and Green Paddy are going to aim for the China market with support from the Council for Economic Planning and Development (CEPD)of Taiwan.

DLE has decided the business tie-up with Green Paddy since the creativity they hold go for far more than simple artwork, enough to create characters and script writing together. And Green Paddy has decided the business tie-up to boost the speed of developing the Chinese entertainment market.

The CEPD  of Taiwan is supporting the business tie-up as a pilot test case for the Knowledge Process Outsourcing (KPO) project. The KPO is in progress like the case of Sony Entertainment, supporting Taiwan companies to develop PlayStation  3 software, but it is the first project to start in the contents format. CEPD is planning to spread the test case into a more wide project for going on  relation in contents development with Japan and Taiwan.

DLE and Green Paddy are in cooperation with Nendai group, one of the biggest media groups in Taiwan, and planning to on-air the TV program "Next Princess" of DLE, and more on new program development.

For future buisiness plans, DLE is planning more cooperation and buisness tie-upwith other Taiwan companies for the fusion in buisiness, such as 2D, 3D animation studios, live-action films,and even more different companies like in music and fashion industries,


October 17, 2009 4:37 PM

KIRA KIRA JAPON second season on air!

The Japanese Pop Culture TV Show second season has started on the French TV!!

Due to the success of the first season,aired from April to September of 2009, the Japan Pop Culture TV show "KIRA KIRA JAPON" second season has started airing on the 17th of October, 2009 at Nolife French TV channel. The show is produced by DLE Inc.

KIRAKIRA2nd.jpglanguage lessons and Shodo (japanese calligraphy) and other cultural contents that are beyond the Pop culture will be also featured. 
Also the collaboration with JAPAN EXPO event, enriching the website content, strengthening the E-commerce functions, aiming 100.000 subscribers for the e-mail newsletter will also be done. The goal is to bring together the culture of Japan and France through a Cross-Media project!

What is KIRA KIRA JAPON?
There`s a lot shiny (kira kira) things such as Anime, Manga, Games, Music, Fashion etc that are unique to Japan. This program KIRA KIRA JAPON is a TV series that will show all this Cool Japan things to overseas viewers. The hostess Asami Tano presents all the latest Japanese KIRA KIRA fashion, music and touristic information, from a Japanese girl standpoint. It was the first show on Japanese Pop Culture actually made by Japanese staff to air in France and it attracted a lot of attention of the French media.
 
What is KIRA KIRA JAPON`s strategy?
Inside Europe, France is the country with the highest interest in the Japanese culture, being the natural choice for the first market in DLE`s international expansion strategy. In the second season the show will be aired 10 times a week, including re-runs and new episodes. With such heavy exposition it becomes the media of choice for companies that aim to enter the French market. From here we aim to expand the show to the US, Spain, Italia, Russia, Taiwan, China, India, Brazil and other markets in the future.

KIRA KIRA JAPON air time (local summer time)
17th of October to 26th of December, 2009 (6 bi-weekly episodes with 9 re-runs)

New episodes:
Saturdays from 18:30 to 19:00
 
Re-runs:
First week
(Sun) 22:00 to 22:30 (Mon) 17:00 to 17:30 (Wed) 11:30 to 12:00 (Thu) 19:30 to 20:00 (Fri) 20:00 to 20:30
 
Second Week
(Tue) 2:00 to 2:30 (Fri) 8:00 to 8:30 (Fri) 23:00 to 23:30 (Sat) 13:30 to 14:00

Information:
DLE Inc. Ohyama or Shu
Tel: 81-3-3221-3990
Email: kirajapo@dle.jp
Company website: http://www.dle.jp/
Program website: http://kirajapo.dle.jp/

October 9, 2009 1:00 PM

DLE produces Licca-chan`s original animation "Licca-chan and the magical world"

Takara Tomy`s popular doll "Licca-chan" got it`s own animation "Licca-chan and the magical world" produced by DLE Inc.

Rika_banner_360x155.png
Licca-chan`s debut was on 1967 and since then has sold 53 million dolls, becoming every girl`s dream. This time the theme is a telephone, based on Rika-chan`s phone, and the story has elements that capture the girls hearts such as Magic and Becoming a Princess.

Although keeping Licca-chan`s cuteness, it was added unique elements of humor that are DLE`s trademark, becoming a product that are not only enjoyable by the target infant girls, but also the mothers.

As supporting characters there`s the vivid colored "Bear", a humorous take on princess as "An Queen" (voiced by Asa Komuro) and other original characters, creating an original scenario.

The first episode "Licca-chan and the magical world" will be available from the 9th of October at Licca-chan official website (http://licca.takaratomy.co.jp). Also this episode will be included in the promotional DVD of December edition of "Youchien"magazine and the February edition of "Mebae" magazine, both published by Shougakukan. The plan is to transform it in an animation series.

A campaign for bloggers is also in place at DLE fan bloggers site "Accepting reviews on Licca-chan animation" (http://mp.edita.jp/dle/licca/

"Licca-chan and the magical world"
Director: Higashi Tani
Animation: Seichiro Ohmori
Voice Cast:
Mai Hoshikawa (Licca-chan)
Kenji Fujiwara (Bear)
Asa Komuro (An Queen / Narration)

Information:
DLE Inc. Nakamura
Tel: 81-3-3221-3990

Licca-chan official website http://licca.takaratomy.co.jp

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