NEXT PRINCESS PARTNERS, of which DLE is the managing company, and TV Tokyo announced that NEXT PRINCESS, the entertainment TV show targeted at Junior High School girls will be airing weekly on Sundays from 10:30 to 10:55.
 
With the saturation of the young adult female market, the low-teen market is heating up and branding towards them at an early stage is becoming a necessity. TV Tokyo and NEXT PRINCESS PARTNERS will broadcast the latest trends and information for these low teen girls through the NEXT PRINCESS program.

The cast members are popular magazine models and they pick up the information that the JC (acronym for Junior High School girls) most want to know about and present it at "BRAND-NEW NEXT" corner, read the original poems by Nameko Shinsan at the "Opening Poem" corner, present 2 good looking guys and let the viewers decide who is hotter at "Ikemen rock-paper-scissors" and show the story of friendship and love of two friends Ayumi and Lisa at "Exchanging Diaries", creating new trends through the show.
 
Another highlight is the cross-media development using the official mobile site, creating projects that are cross linked with the TV show and also delivering other information and contents to the subscribers.
 
Overseas sales of the show towards Asia and North-America will be pursued actively, as well as collaboration with different companies, developing and selling products. The goal is to create new trends from the show and spread the Japanese low teen culture to the world.

NEXT PRINCESS
TV station: TV Tokyo
Air time: Sundays from 10:30 to 10:55
 
Cast: Kaho Ida, Elaiza Ikeda, Shiori Inoue、Juneh Kizaki, Rikako Sakata, Hatsume Sato, 、Haruka Tateishi, Miki Honoka
Collaboration: Office Crescendo
 
Production: TV Tokyo/DLE Inc.
Copyrights: ©ＴＶ Tokyo/Next Princess Partners

Information:
DLE Inc. Business Creation & Solutions Dept.
Producer Shunichi Endo
TEL　81-3-3221-3990
FAX　81-3-3221-3690